GOOGLE-ADS-VIDEO VALID DUMPS EBOOK - EXAM GOOGLE-ADS-VIDEO DUMPS

Google-Ads-Video Valid Dumps Ebook - Exam Google-Ads-Video Dumps

Google-Ads-Video Valid Dumps Ebook - Exam Google-Ads-Video Dumps

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Google Google-Ads-Video Exam Syllabus Topics:

TopicDetails
Topic 1
  • Create Video Campaigns for Action: This section measures the abilities of Action Campaign Managers in creating video campaigns that drive direct actions, such as purchases or sign-ups. It emphasizes strategies for motivating audiences to take immediate steps toward conversion goals.
Topic 2
  • Create Video Campaigns for Awareness: This section measures the skills of Video Campaign Managers in designing effective video campaigns aimed at increasing brand awareness. It focuses on strategies for creating impactful campaigns that capture audience attention.
Topic 3
  • Discover Why Advertisers Choose YouTube: This section of the exam measures the skills of Digital Marketing Managers and focuses on understanding the reasons advertisers prefer YouTube as a platform. It highlights YouTube's unique features, such as its vast audience reach, advanced targeting options, and ability to drive measurable marketing outcomes.
Topic 4
  • Plan Awareness Video in Reach Planner: This domain evaluates the expertise of Media Planners in using Reach Planner to optimize video campaigns for awareness objectives. It focuses on forecasting campaign performance and maximizing reach effectively.
Topic 5
  • Evaluate Performance with Awareness Measurement Solutions: This part tests the skills of Performance Analysts in assessing the effectiveness of awareness campaigns using measurement tools. It highlights methods for tracking key metrics and optimizing campaign outcomes.
Topic 6
  • Evaluate Performance with Consideration Measurement Solutions: This domain tests the expertise of Performance Analysts in analyzing consideration campaign results using measurement tools. It focuses on tracking metrics that reflect audience interest and campaign effectiveness.
Topic 7
  • Explore Audience Solutions for Action Goals: This section measures the skills of Audience Analysts in leveraging audience solutions tailored to action-oriented objectives. It focuses on identifying and targeting audiences most likely to convert through video ads.
Topic 8
  • Grow Consideration with Video Bidding Solutions: This part assesses the skills of Bidding Specialists in implementing bidding strategies that enhance consideration campaigns. It highlights techniques for optimizing bids to achieve better engagement rates.
Topic 9
  • Drive Action with Video Bidding Solutions: This part tests the knowledge of Bidding Specialists in employing bidding solutions that maximize action-driven campaign results. It highlights strategies for achieving high conversion rates through effective bid management.
Topic 10
  • Evaluate Performance with Action Measurement Solutions|This domain assesses the abilities of Performance Analysts in measuring and optimizing action-driven campaign outcomes using advanced tools. It emphasizes tracking conversion metrics and refining strategies based on data insights.
Topic 11
  • Get to Know Awareness Video Ad Formats: This section tests the knowledge of Ad Format Specialists in understanding video ad formats suitable for awareness campaigns. It explains how different formats contribute to brand visibility and engagement.
Topic 12
  • How YouTube Keeps Brands Safe and Ensures Suitability: This section evaluates the expertise of Brand Safety Specialists in ensuring that advertisements on YouTube align with brand values and safety standards. It covers YouTube’s mechanisms for maintaining brand suitability and protecting advertisers from inappropriate content.

Google Ads Video Professional Assessment Exam Sample Questions (Q26-Q31):

NEW QUESTION # 26
A marketing manager has multiple video assets to work with and wants to create a Google Video campaign to grow interest in a product with as many relevant people as possible. What action should they take to help achieve this goal?

  • A. Select the best creative asset and run a single ad.
  • B. Use masthead ads for a major sales promotion.
  • C. Use video ad sequencing and target CPM bidding.
  • D. Use bumper ads on competitive video content.

Answer: C

Explanation:
B: Use video ad sequencing and target CPM bidding:Video ad sequencing allows you to tell a story across multiple video ads, guiding users through a narrative and increasing engagement.
Target CPM (tCPM) bidding optimizes your bids to show your ads to as many relevant people as possible within your target cost per thousand impressions.
Combining these strategies maximizes reach and interest by presenting a coherent story to a broad audience.
Option A is incorrect because using one asset limits reach and engagement. Option C and D are incorrect because masthead ads are expensive and best for large scale awareness, and bumper ads are too short to grow interest.


NEW QUESTION # 27
You tried using Reach Planner to create a forecast for your new awareness Video campaign, but the campaign results were very different from the media plan numbers provided by the Reach Planner forecast. Why did this mismatch occur between campaign results and forecast data?

  • A. Because you built a campaign that didn't match the plan settings in Reach Planner.
  • B. Because Reach Planner forecasts aren't compatible with Video campaigns for any marketing objective.
  • C. Because you used Reach Planner during the least optimal time of day.
  • D. Because Reach Planner forecasts aren't compatible with awareness campaigns.

Answer: A

Explanation:
B: Because you built a campaign that didn't match the plan settings in Reach Planner.
Reach Planner forecasts are based on the settings you input, such as budget, targeting, and frequency.
If the actual campaign settings differ, the results will also differ.
Reach Planner is compatible with video campaigns, including awareness campaigns.


NEW QUESTION # 28
If the marketing manager of a catering company is focusing on driving as many orders as possible on a weekly basis with a Video action campaign, which of the following creative implementations should they use?

  • A. Add as much diverse imagery and language as possible throughout the ad to hold the viewer's attention.
  • B. Use ''Sign up to our newsletter' as the primary call to action.
  • C. Address the viewer's desire for food in the first five to 10 seconds of the video.
  • D. Explain the company's background during the first half of their video.

Answer: C

Explanation:
B: Address the viewer's desire for food in the first five to 10 seconds of the video.
Capturing attention quickly is crucial for driving immediate action.
Addressing the viewer's desire for food at the beginning increases the likelihood of them placing an order.
The other options are not as effective for immediate conversion.


NEW QUESTION # 29
A hair salon owner is setting up a Video action campaign for the first time, and she wants to get optimal results from her ads. Which of the following is a recommended best practice she should implement?

  • A. Run five ad variants per campaign.
  • B. Run a single ad variant per campaign.
  • C. Videos must be no longer than 5 seconds.
  • D. Videos must be longer than 8 seconds.

Answer: A

Explanation:
A: Run five ad variants per campaign.
Testing multiple ad variants allows for optimization based on performance data.
Running multiple adds will increase the ability to optimize for the best performing ad.
Single add campaigns will limit the ability to improve the campaign.


NEW QUESTION # 30
A consumer goods company wants to build awareness and recall for their brand. How can a Google Video campaign help achieve this goal?

  • A. By reaching potential customers and keeping the brand top of mind.
  • B. By reaching potential customers in decision making moments.
  • C. By surfacing comparisons to potential customers in similar businesses.
  • D. By influencing potential customers in opinion shaping moments.

Answer: A

Explanation:
D: By reaching potential customers and keeping the brand top of mind.
Awareness campaigns aim to increase brand recognition and recall.
Google Video campaigns help reach a broad audience and reinforce brand messaging.
The other options describe other marketing goals.


NEW QUESTION # 31
......

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